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1 advertising exchange
рекл. рекламный обмен (размещение рекламы одного журнала (сайта, телеканала) в другом журнале (сайте, телеканале) в обмен на размещение рекламы последнего в первом)See: -
2 advertising exchange
Реклама: рекламный обмен -
3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 exchange
1. сущ.1) общ. обмен, менаto give [to offer, to take\] in exchange — давать [предлагать, брать\] в обмен
to make an exchange — обменять, обменяться
Syn:barter 1), 2), interchangeSee:advertising exchange, exchange against actuals, exchange of commodities, exchange of contracts, exchange advertisement, exchange bureau, exchange contract, exchange offer, exchange office, exchange privilege, exchange ratio2) эк. обмен (в экономической теории: обмен какими-л. благами или услугами; в классической политической экономии: один из четырех основных этапов хозяйственной деятельности: производство-распределение-обмен-потребление; в неоклассической теории является предметом изучения теории спроса и предложения)See:3)а) фин. обмен валютSee:б) фин. = exchange rateSee:в) фин. иностранная валютаExport of goods and services is the major source of foreign exchange. — Экспорт товаров и услуг является основным источником иностранной валюты.
Syn:See:exchange broker 1), exchange brokerage, exchange control, exchange dealer, exchange dumping, exchange market, exchange policy, exchange restrictions, Exchange Equalization Account4) бирж. биржаа) (наиболее развитая форма регулярно функционирующего рынка для заключения сделок и осуществления спекулятивных операций, основанных на законе спроса и предложения, и извлечения прибыли за счет курсовой разницы)б) 8№ (некоммерческая организация с правами юридического лица, формирующая оптовый рынок путем регулирования биржевой торговли в форме гласных публичных торгов; осуществляет посреднические услуги по заключению торговых сделок, по которым получает соответствующие комиссионные)See:barter exchange 1), employment exchange, mercantile exchange, stock exchange, exchange acquisition, exchange distribution, exchange member, exchange property, exchange quotationв) (здание, в котором проходят биржевые торги)See:5) соц. обмен (любое социальное взаимодействие, из которого субъекты извлекают обоюдную пользу)Syn:6) связь центральная телефонная станция; коммутатор2. гл.1) общ. менять (одно на другое, напр., валюту какой-л. страны на национальную валюту)to exchange farm products for manufactured goods — обменивать продукты сельского хозяйства на промышленные товары
2) общ. обмениваться (комплиментами, мнениями, взглядами)3) общ. поменять, обменять (получить другой предмет, обычно более нужный или подходящий, при возврате полученного ранее предмета; обычно применяется для обозначения обмена товаров в магазине)She exchanged her coat for one a size smaller. — Она обменяла свое пальто на меньшее размером.
4) общ. променятьto exchange future security for immediate pleasure — променять уверенность в будущем на сиюминутные развлечения
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exchange; Exch. 1) обмен; процесс обмена; 2) размен денег; 3) иностранная валюта; 4) валютный курс; 5) биржа: учреждение, которое обеспечивает своих членов (уплативших определенный взнос) торговым залом, средствами связи, т. е. всем необходимым для проведения биржевых сделок; см. commodity exchange;* * *Биржа, любая организация, ассоциация или группа, которая обеспечивает или поддерживает выход на рынок, где можно торговать ценными бумагами, опционами, фьючерсами или товарами. Торговая площадка, на которой торгуются акции, опционы и фьючерсы на акции, облигации, товары и индексы. Основные биржи США включают в себя Нью-Йоркскую фондовую биржу (NYSE), Американскую фондовую биржу (AMEX) и Автоматизированную систему котировок Национальной ассоциации дилеров по ценным бумагам (NASDAQ) . See Contract Market. Инвестиционная деятельность .* * *Финансы/Кредит/Валюта1. размен денегФинансы/Кредит/ВалютаФинансы/Кредит/Валюта-----Ценные бумаги/Биржевая деятельность1. рынок, на котором совершаются сделки по покупке и продаже ценных бумаг (фондовая), - валюты (валютная) и массовых товаров, продающихся по стандартам и образцам (товарная)2. учреждение, где совершаются финансовые и торговые сделки -
5 advertising bulletin
English-Russian big polytechnic dictionary > advertising bulletin
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6 banner exchange
E-coman advertising program in which one merchant induces others to place his or her banners and buttons on their Web sites in return for similarly displaying theirs -
7 рекламный обмен
Advertising: advertising exchange -
8 механизм обмена валют
Advertising: exchange rate mechanismУниверсальный русско-английский словарь > механизм обмена валют
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9 обменное объявление
Advertising: exchange advertisement (в рамках бартерного соглашения между средствами распространения информации)Универсальный русско-английский словарь > обменное объявление
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10 обменный комплекс
Advertising: exchange complex -
11 процесс обмена
Advertising: exchange process -
12 соглашение об обмене знаниями
Advertising: exchange-of-knowledge agreementУниверсальный русско-английский словарь > соглашение об обмене знаниями
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13 теория обменов
Advertising: exchange theory -
14 barter
1. сущ.1)а) эк. меновая торговля, бартер, натуральный [бартерный\] обмен, товарообмен (обмен товара на товар без использования денег; форма встречной торговли)Syn:trade by barter, exchange of commodities, exchange of goods, commodity exchange 2), commodities exchange, goods exchangeSee:direct barter, parallel barter, barter agreement, barter broker, barter contract, barter deal, barter exchange 2), barter trade, barter transaction, countertrade, buyback agreement б), medium of exchangeб) рекл. бартер ( оплата эфирного времени товарами фирмы-рекламодателя)See:2) эк. товарообменная [бартерная\] сделкаbarter partner — партнер по бартеру [бартерной сделке, операции\]
Syn:exchange 2)See:barter company, barter economy, barter exchange 1), barter house, barter organization, barter syndication3) эк. товар для обмена2. гл.I took a supply of coffee and cigarettes to use as barter. — Я запасся кофе и сигаретами, чтобы использовать их как средство обмена [чтобы обменивать их на другие товары\].
эк. менять, обменивать, вести натуральный обмен [меновую торговлю\]an item that you want to barter — предмет, который вы хотите обменять
See:
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бартер: обмен товарами (товарообмен) или услугами на базе одного контракта без каких-либо денежных расчетов или кредита; см. countertrade.* * *• бартер* * *. . Словарь экономических терминов .* * *безвалютный, оцененный и сбалансированный обмен товарами, оформляемый единым договором; условием эквивалентности товарооборота является обмен товаров по мировым или договорным ценам -
15 обмен
1) General subject: chop, exchange, exchanging, give and take (мнениями), input output, interchange, (взаимный) interchange (письмами, подарками, мнениями, товарами и т. д.), interchanging, metathesis, reciprocality (услугами, любезностями), reciprocation (услугами, любезностями), reciprocity (услугами, любезностями), trade, tradeoff, truck, dicker2) Medicine: metabolism (веществ)4) Obsolete: truckage5) Military: sharing6) Engineering: changing, input-output (данными), replacement, traffic (в сетях связи)7) Agriculture: turnover8) Chemistry: double decomposition9) Mathematics: barter10) Law: (экземплярами договора, соглашения, контракта) delivery11) Economy: bartering, change (напр. валюты), change (на другую валюту), conversion (валюты), trading-off14) Information technology: exchange (напр. кодами или информацией), interchange (напр. данными), swapping, transput (между устройствами ЭВМ)16) Geophysics: communication, conversion17) Advertising: exchange process18) Network technologies: EXCH19) Automation: exchange (напр. информацией)20) Quality control: (взаимный) interchange23) Makarov: interchange (взаимный), intercourse (мыслями, письмами и т.п.)24) Archaic: trucking25) Security: interchange (напр. информацией)26) oil&gas: interaction -
16 валютный брокер
1) Economy: currency dealer, foreign currency operator, foreign exchange broker2) Advertising: exchange broker3) Currency operations: currency broker (говоря о компании) -
17 ограничения в переводе иностранной валюты
1) General subject: exchange restriction2) Diplomatic term: currency restrictions3) Advertising: exchange restrictionsУниверсальный русско-английский словарь > ограничения в переводе иностранной валюты
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18 Закон о фондовых биржах
Advertising: Securities Exchange Act (принят в 1934 г.)Универсальный русско-английский словарь > Закон о фондовых биржах
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19 валютная незащищённость
Advertising: foreign-exchange exposureУниверсальный русско-английский словарь > валютная незащищённость
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20 валютный обмен
Advertising: monetary exchange
См. также в других словарях:
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